Coach Kling was stepping from behind the production desk into his own artist story. The launch had to establish a point of view immediately, while carrying the weight of a first-time collaboration between Nasty C and Khuli Chana.
Money Dance
Coach Kling × Nasty C × Khuli Chana
A producer-led debut built as one connected release system, bringing Nasty C and Khuli Chana together for the first time.
Selected work / 01Coach Kling × Nasty C × Khuli Chana
Project thought
Turn a debut into a world people can enter.
Mauden treated the record, video, rollout and distribution as one system: one visual language, one narrative and one sequence of moments designed to introduce Coach Kling without reducing him to a producer credit.
Signals
Concrete proof points from the work.
01Coach Kling artist debut
02First Nasty C × Khuli Chana collaboration
03Distributed by Africori
04Released 11 September 2026
Built as part of a larger system.
Money Dance introduced Coach Kling as an artist-producer through a single creative world spanning the record, visual language, launch strategy and distribution. The release was distributed by Africori and launched on 11 September 2026.
RoleArtist / Producer
Year2026
DisciplinesMusic / Campaign / Visual world / Release strategy